Top 5 Social Apps Performance in Guatemala Q4 2021

The fourth quarter of 2021 saw notable performance metrics for the top 5 social apps in Guatemala: TikTok, Instagram, Facebook Lite, Likee - Short Video Community, and X. The data, coming from Sensor Tower, offers insights into weekly downloads, revenue, and active user trends.

TikTok saw fluctuating weekly revenue, peaking at approximately $2.9K in mid-November and again at $2.7K in the final week of December. Weekly downloads were robust, with a notable increase to around 83K in mid-December. Active users remained relatively stable, hovering around 1.4M to 1.5M throughout the quarter.

Instagram experienced modest weekly revenue, peaking at $130 in early November. Weekly downloads varied, with a high of about 66K in early October and a steady rate of around 40K to 47K towards the end of the quarter. Active users showed slight fluctuations, maintaining a range close to 2.5M to 2.6M.

Facebook Lite showed consistent weekly revenue, reaching around $2.9K in mid-October. Download numbers were steady, with a peak of about 54K in early October and another increase to around 49K in the last week of December. Active users remained robust, consistently around 5.7M to 5.8M.

Likee - Short Video Community had relatively low weekly revenue, peaking at $224 in early November. Downloads were stable, averaging around 21K to 24K weekly. The app's active users also remained consistent, ranging from approximately 280K to 300K throughout the quarter.

X had no reported revenue. Weekly downloads saw a significant spike to about 22K in late November, with other weeks fluctuating between 7K and 20K. Active users were fairly stable, hovering around 550K to 580K.

For more detailed insights and data, visit Sensor Tower.